AI amplifies what we do, and we amplify AI. It’s a partnership. The integration of our 30+ years of marketing and creative expertise with powerful AI resources produces unprecedented results.
A MARKETING AND CREATIVE AGENCY THAT TRANSLATES INNOVATION INTO CUSTOMER VALUE
Most innovators need a translator. It’s one thing to invent a breakthrough. Explaining it simply, in a way that motivates the right people, is a whole other ballgame. We bridge the gap between innovation and market engagement.
How our integration with AI amplifies our ability to connect with humans
Reality2 unique superpower has always been the ability to inspire action. How? We connect our client’s “story” with what businesspeople truly care about. Now, we’ve added AI at every phase to amplify our ability to make a critical human connection.
Leveraging vast troves of information
The vast trove of information made accessible by AI grows by the day. Not only do we leverage AI’s market intelligence, industry trends, and predictive analytics. We engage in a dialogue with AI as a brainstorming partner, too! AI makes us better at what we do at every phase.
From your humans to ours
There’s no substitute for the input we get from the real humans on your team as we collaborate on strategy. We build bridges across departments. Yes, we get R&D and sales to agree! We translate your innovations into human value with an empathetic understanding of what your customers care about, their pain and priorities. You’ll deserve their trust.
Curation, collaboration and creation
The firehose of knowledge and opinion AI generates can be overwhelming. No problem. For 30 years, we’ve been judicious curators of what’s meaningful and what’s going to work. Importantly, the ability to distill all this into something original and compelling, a message that truly connects and motivates, is profoundly human.
Our Services
Once we develop a strategy anchored in Reality-Based insights, we deploy it in unified programs that integrate the digital and physical. We get your branding “core” right first, from your website (the hub of your brand) to sales support tools. Then we create “outreach” assets for awareness and leads.
Core
Research
Strategy
Branding
Corporate Image
Positioning
Web development
Brochures
Presentations
Outreach
Advertising
Direct Mail
Email Campaigns
Web Info Videos
Microsites
Trade Show Marketing
Sales Materials
Content Marketing
Social Media
Media Planning & Buying
Other
Is your message obsolete?
7 signs it’s time to reposition
Reality is a moving target. Every time you turn around, your world has evolved. What’s changed? Most likely, everything. AI can impact all 7!
1. You’ve outgrown your message and image
You’re bigger, more diversified, smarter, and/or more focused than you were. You’ve incorporated AI. You have new tech. New products. Your service has improved. You’ve made a strategic acquisition to increase your reach.
2. Your target market has changed
Your prospects have different priorities. Or more choices. Price and cost savings may be a bigger issue than they were before, which means value-added selling is a key to differentiation. Or, your old market is shrinking. You’re shifting into new segments with a whole new set of needs.
3. Competition has changed
Your current value proposition isn’t quite so unique anymore. Maybe there’s new competition – whether from new technologies with AI or cheaper knock-offs. Or, a big competitor is about to enter your niche and you need to pre-empt them.
4. The old model doesn’t work
The concept or business model had great potential, but didn’t pan out as expected. It’s time to pivot! You’ve identified where you want to go and need to make a shift, fast.
5. People don’t “get” what you do
Very common with technology companies. After a half-hour discussion or visit to your website, the question you get is, “What do you do, again?” Time to focus and simplify.
6. The environment is different now
AI is disrupting everything at warp speed. The game has changed, creating new options, platforms and purchasing patterns. You need to re-evaluate messaging strategy in the face of this and other new trends.
7. You’re ready to go to the next level
When you first started, you could get by with the home-grown approach. Now you’re ready for the next leap forward. It’s time to bring in professional marketers for strategy and execution.
Strategically creative websites that translate and motivate
Based on the strategic framework we’ve developed, our creative execution simplifies complexity and dramatizes your difference, translating your story into clear and simple language that creates engagement.
HOW WE DO ITSEE WEBSITES
Can you explain your innovation to a 6-year-old?
The more complex your product or service, the more important it is to simplify your communications, keeping a sharp focus on what’s important and what’s not. While we use a sophisticated process to arrive at the final answers, pretending that we have to explain what your company does in terms so simple that a 6-year-old can understand it is always a good exercise.
SEE OUR PROCESS AND RESULTS
But enough about us. Here is what our clients say about us
Over the years, we’ve had many happy clients. Both in ongoing relationships and on a single project basis. Below is what a few of them have to say: