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Reality2 - Reality-based Marketing
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Reality-based Marketing

Name a category, and we've been involved with it at some point in our 20+ years in marketing and advertising. Brands you're familiar with include Epson, PacBell, Honda, LA Department of Water and Power, the FX Network, China Airlines, The Hollywood Reporter, the LA Times, and Cal Poly Pomona.

We also work with some great companies whose names you don't know because they're niche B-to-B marketers like AccessIT, SNL Financial, Enkeboll, PeopleSupport, and Workforce Management Magazine. And, we've helped a wide range of technology startups take off, two of which were recently purchased by large companies resulting in happy returns for all.

Our arrangement with a client depends on size, budget and need. Many clients prefer to work on a project basis, which is fine with us. Or, we can agree on an ongoing retainer. Our marketing package for startups has three components: a website, brochure, and PowerPoint presentation, all unified in terms of strategy, content, and look.

Our success has always come out of our ability to cut through to core realities and make things happen. Whether it's reversing a sales decline for a mature product, or introducing a new idea that fundamentally changes the way people do things.

Click for a list of categories in which we have experience

Meet our company principals

Samples of marketing programs we've done

 
 
 
 
Reality-based strategy
Why bother with reality?
Reality-based positioning
Why many marketing
programs fail
 
Our services
Branding and positioning
Marketing programs
Advertising: all platforms
Brochures & direct marketing
Sales presentations
Trade show marketing
Websites and online marketing
 
Download these
micro white papers
Technology
Can you explain your product to a six-year-old?
Publishing
Succeeding in a multi-platform world
Entertainment Industry
Taking advantage of change