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Reality2: Reality-based Marketing
What's new?
This section is about what we've been up to lately. New programs for current or new clients. Speaking engagements. Pro bono activities for good causes. Interesting stories. Catch up on us here, without even having to run into us at an industry event.
 

SNL "Challenge" campaign
Our client issued a challenge to its customers, daring them to find errors in their data, resulting in a very animated program.

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Repositioning Workforce Management magazine.
Reality2 worked collaboratively with Workforce Management magazine to align the brand with the “new” HR, which is all about creating business value at the highest corporate levels. In every platform: print, online, ancillary products.

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New ad campaign for AccessIT
From Hollywood studios to cineplexes, the discussion about the advent of digital cinema has been going on for a while. This campaign highlights the fact that AccessIT has put the necessary pieces together and is actually “making it happen”. The ads also point out some of the advantages of going digital.

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Reality-based strategy
Why bother with reality?
Reality-based positioning
Why many marketing
programs fail
 
Our services
Branding and positioning
Marketing programs
Advertising: all platforms
Brochures & direct marketing
Sales presentations
Trade show marketing
Websites and online marketing
Early Stage Branding
 
 
What our clients have to say
What's new at Reality2
Category experience
 
Download these
micro white papers
TECHNOLOGY
Can you explain your product to a six-year-old?
PUBLISHING
Succeeding in a multi-platform world
ENTERTAINMENT INDUSTRY
Taking advantage of change