Workforce Management: from magazine to multi-platform brand
Reality2 worked collaboratively with Workforce Management to align the brand with the “new” HR, which is all about creating business value. In every platform (print, online, ancillary products) Workforce Management differentiates itself from a field of competitors with legacies in the “old” HR.
Repositioning brochure The core brochure explains the migration from process-oriented “HR” to results-oriented “workforce management”. It shows how Workforce Management magazine targets top executives who are leading this transformation, while online vehicles extend reach.
Media kit
The media kit includes brochures (brand and product), editorial calendar, sales sheets on topics like advertiser loyalty and rate card for all platforms.
Integrated presentation
All brochures, sales sheets, etc. fit into a dimensional presentation folder, which also has capacity to hold copies of the magazine and other materials.
