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SNL Financial
SNL Energy’s fully interactive web-based energy data service offered significant advantages over the entrenched old-line competition, which had been resting on its laurels and its obsolete technology. We captured market share fast by educating customers, who had been resigned to the shortcomings of established players. |
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Specific industry brochure
This 16-page brochure positions the Energy Division’s three primary products and demonstrates the advantages of SNL's approach including real-time integration of news, data, and analytics. |
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Presentation folder
A large-capacity container for various brochures and reports related to SNL’s coverage of the energy industry. An overviewof SNL Financial, printed on the inside flap, reinforces the company's credibility |
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HTML email
A campaign of HTML emails and ads informed customers that shortcomings accepted as industry norms no longer apply. This aggressive approach made it possible to unseat entrenched competition. |
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