Pavement Recycling Systems
PRS has developed recycled pavement strategies that equal or outperform brand new materials. We positioned them as a company that improves performance and reduces costs, while conserving resources and preserving the environment.
Website We developed an elaborate website that highlights the advantages of recycling, and features all their products. The website was created on a CMS platform which lets the client add content easily.
Product brochures We produced a series of brochures, featuring each one of their products, as well as reinforcing the advantages of recycled asphalt and their minimal impact on the environment.
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Trade show booth and pocket folder Using the theme line “The road to the future is paved in recycled asphalt”, we again point out the high performance, lower cost and environmentally friendly benefits.
Ads Ads targeted different audiences. For contractors, we positioned PRS as the
key to winning more bids. For "direct" customers like government agencies,
we dialed up the "green" advantage.
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Corporate Powerpoint presentation: excerpts
The corporate PowerPoint presentation positions PRS as the thought leader in
pavement renewal and reconstruction, with solutions for every stage of the
pavement lifecycle. Please watch in SHOW mode.
