Bright Outcome–symptom management system This health care IT company integrates "Patient Reported Outcomes" into clinical practice. Their name was Caracal. We gave them a new name (BrightOutcome), logo, core brand platform, and empathetic personality.
Website The website is divided into two main sections: one addresses the patient, and the other the health care provider. It is also designed to attract prospective strategic partners.
Conference poster
and white paper templates We produced an informational poster to be used at various conferences and designed templates for a series of white papers.
Powerpoint presentation The presentation gives an overview of the market, lays out the positioning for the company and explains the business model. The audience was potential investors and partners.
