Never before, in the history of marketing have we been able to get so much for so little. For free, actually. And yet, many companies haven’t realized the full potential of what we call The Grid: the most powerful medium ever created. And, let me repeat: it’s free!

What is The Grid?
The Grid is what we call the global network of interconnection powered by the internet. Unlike the electrical grid, this Grid has always been smart. In recent years it’s taken a self-generating life of its own, with linkages that get richer and denser every day. Its reach extends far beyond the online world.

For marketers, the strength of this grid lies in the thousands of subtle connections and engagement opportunities that it enables.

At the heart of The Grid is your website, but it’s only one piece of a complex online circulatory system of information, encompassing email, dedicated landing pages, interactions on social/business media, SEO (Search Engine Optimization) strategies, online PR, video, incentives, applications and more.

Plus, very importantly, offline elements such as ads and direct mail pieces can be designed to drive visitors to your online environment, where you engage them in deeper interactions and lasting relationships.

Unlimited impact, zero cost
When your marketing programs are plugged into The Grid, the impact is exponential. You can build involvement and reach by linking each component of your program, taking the audience from one node to the next. You motivate a person to visit the next channel, each time expanding on the original message. And along the way, adding more and more reasons to do business with your company.

Marketing assets, such as a videos or brochures, can be distributed all over the internet at no additional cost. Links to them can be embedded in online press releases, blogs, emails, tweets, retweets, landing pages – the list goes on. Every day, more people see it, react to it, share it. It’s a pyramid scheme, except it’s legal.

And did we mention it’s free?