Farida Fotouhi
President

Farida Fotouhi is President of Reality2, a marketing, branding and creative
services company she founded to help clients address new realities in the
business environment. Prior to Reality2, she was co-founder and CEO of
Fotouhi Alonso Inc., which was one of LA’s top mid-sized advertising agencies for over 20 years.

Farida has spent 30 years working with clients ranging from major national
brands to entrepreneurial start-ups. Her experience spans virtually every
category in both BtoB and consumer marketing. She has developed branding
strategies and marketing programs for automotive (Honda), entertainment (FX
Network), publishing (Hollywood Reporter, LA Times, Workforce Management), technology (AccessIT, Barco, Epson), government (LA DWP), financial services (SNL Financial), education (Cal Poly Pomona), and packaged goods (Mocha Mix), to name a few.

The daughter of an American diplomat, Farida spent her childhood overseas,
and consequently speaks Japanese, Portuguese, some French, Hausa, and casual Spanish. She helped her father market the USA in various countries, and has been involved in marketing ever since. The Fotouhis were the first
diplomatic family assigned to Hiroshima after the atomic bomb. Farida's
ability to build bridges between different cultures has been an asset in today’s fragmented marketing environment. She is also able to distill concepts that seem dauntingly complex into simple and compelling messages.

Farida was graduated cum laude from Middlebury College in Vermont. She lives in Mandeville Canyon with her husband Mike Freehling, a corporate finance consultant, and their Rhodesian Ridgeback Shaka Zulu. She is an avid equestrian and competes in show jumping events.

Jorge Alonso
Creative Director

After graduating from the Art Center College of Design, Jorge held various positions at some of the top graphic design studios in Los Angeles, working on such accounts as Carnation, Twentieth Century Fox and Glendale Federal Savings.

He co-founded Fotouhi Alonso over twenty years ago, and now at Reality2, his focus continues to be producing creative work that's firmly anchored in reality.

Jorge has served on the boards of directors of the Los Angeles Creative Club and the Art Directors Club of Los Angeles.

His work has received numerous awards from local and national organizations, including The New York and Los Angeles Art Directors Clubs, The Business and professional Advertising Association, and the Advertising Club of Los Angeles. He's won various first-place Beldings, the top yearly advertising award in Los Angeles.

Jorge lives in Encino with his wife Jeanne and their two dogs Max and Sam.