This is why it is essential to agree on a strategy that’s based on an understanding of your company’s goals. One that takes into account what’s important to your customers, that highlights your strengths and that differentiates you from your competitors (see What is Reality-Based-Marketing).

Direct mail too has experienced major changes, with many companies preferring the speed and low cost of email. However, the proliferation of spam and the sheer volume of emails are forcing many companies to take another look at the advantages of traditional mail. One of them, ironically: less annoying!

Perhaps because of the extra cost, a physical direct mail piece, the same as a printed brochure, still conveys a certain amount of credibility that electronic media lacks.

Whether you’re planning a traditional direct mail, email or a combination of both, we will craft a reality-based strategy that will take advantage of each medium’s strengths.